Why Invest in Your Team
It’s no secret that today’s workforce is looking for a deeper purpose. With teams moving to remote and hybrid work, whether temporarily or permanently, we continue to see the need for connection between employees and their workplaces.
This engagement and connection not only supports employee well-being but also improves productivity at work and impacts your company’s ability to attract and retain talent.
The added bonus – the same work you do to bring your team together also works with your clients.
It’s pretty hard to attract talent with bean bag chairs when we’re living in a work-from-home climate. Although we’ve seen a rise in the perks offered to employees, studies show that purpose remains at the center of an employee’s decision to stay at their company.
“78% of millennials only wanted to work for an organization with purpose and 69% would leave their company for a similar one that was more purpose-driven.”VOLUNTEER CANADA
Gallup research found employees who are “engaged and thriving” are 59% less likely to look for a job with a different organization in the next 12 months. Having a sense of purpose — the why behind the what — can help your employees feel like they’re doing something meaningful beyond just a job.
of employees would be more loyal to a company that helps them contribute to social and environmental issues.
88% of Millennials find their job more fulfilling when they have opportunities to make a positive impact on society and the environment.
CONE COMMUNICATIONS RESEARCH
Increasing Brand Loyalty
We know that productivity and happiness grow internally with social impact, but there is also a significant increase in brand loyalty from consumers when a company gives back. The combination of an excellent product, service, and purpose creates magical momentum within consumer and employee communities.
“81% of millennials say they want to support brands with corporate citizenship”. Additionally, “70% of Canadians are more likely to purchase from companies that support charities”.THE UPSIDE FOUNDATION
A brand that does good, makes customers feel good.
Customers who work with or buy from brands that give back leave the transaction feeling part of something bigger. A 2019 retail study conducted by Yes Marketing found that more than 50% of consumers are willing to pay more for a product if it’s from a brand they trust.