A custom company anthem writing experience in support of music in schools

Company A, an innovative investment fund, was required to host their annual offsite virtually due to the COVID19 pandemic. In an effort to bring everyone together for an upbeat, family-friendly kick-off, they came to WholeHearted looking for a unique experience to help elevate their programming. After months of time apart, and rapid growth, they were in need of a sense of togetherness. The activation did just that and then some (instruments, kids, pets, and killer dance moves were involved!).

With the help of our partners, this experience added energy and excitement to a virtual agenda during a time when busy schedules were at a new height and employees needed a boost. In the midst of a global pandemic and disappointment around a canceled company tradition, this activation lifted spirits, encouraged collaboration, and provided content (a professionally recorded custom company anthem!) that has since been incorporated into numerous company initiatives.

“MUSICOUNTS understands that music transforms the lives of young people. That’s why we build accessible and sustainable music programs for in-need schools and communities across Canada by providing musical instruments, equipment, and resources”.